TM at Monaco Yacht Show 2015

Year 2015

Type of service

Maritime Malta Stand at Monaco Boat Show 2015

What was the challenge

Transport Malta Authority had issued a tender for the design and set-up of the Maritime Malta stand at the Monaco Boat Show 2015 – 2017.

Considering the high quality of the corporate stands at this show, we have designed a high-end stand constructed of high loss materials, mirrors and light boxes. The design of the stand featured elements which are also found on board.

The design of the stand, within a very restricted area, featured a seated discussion area, a store/kitchenette area, a reception counter and a bar area since a lot of entertainment is carried out on the stand.

Description of project

Every year in late September, one of the world’s smallest countries by area hosts the largest mega-yacht event on Earth: the Monaco Yacht Show.

Created in 1991, the show has grown to become the ultimate luxury rendezvous for the international elite clientele. The MYS is the unique occasion in the year to visit an outstanding fleet of 115 custom-made super-yachts & mega-yachts from 25 to 100 metres long, of which around forty new launches in world premiere, in the glamorous setting of Monaco-Monte Carlo.

On docks, the MYS exhibits 500 world leading luxury yachting companies: super-yacht builders, brokerage houses, yacht designers, nautical suppliers, refit shipyards, luxury manufacturers and service providers, tenders or yachting federations and associations.

With an average attendance of 34,000 professional visitors, business decision makers and high net worth clients from worldwide, the iconic port Hercules becomes the international hub of super-yacht business during four days. During which hundred of events are organized by the brands on board the yachts, on the exhibition or in the prestigious Monte Carlo luxury hotels.

Famed for catering to and providing only the very best, the Monaco Yacht Show has the privilege of benefiting from the recognition and the support of His Serene Highness Prince Albert II of Monaco.

Result

Stand stood out in the hall and client was extremely pleased with the outcome, with a result that the stand was re-used once again in 2016